Risks to sexual function not discussed, surgical anatomy omitted, function of labia minora unacknowledged, use of “rejuvenate” is medical fraud, claims of causes of hypertrophy also unsupported, fraudulent. — Medscape claims labiaplasty is a procedure that “rejuvenates” the female genitalia. Yet there is no evidence of any positive correlation between age and labia minora size after puberty. Meanwhile, labia minoa are well known to shrink with menopause. Claims that labiaplasty is “rejuvenating” are fraudulent and misleading.